This Book Will Teach You Just Enough Marketing to Be Dangerous, And That’s a Good Thing

Marketing isn’t magic. It’s not “vibes” or a mystery only agencies can solve with jargon and 400-slide decks. It’s a mix of clear thinking and action: understanding what you’re selling, who needs it, and why they should care.

This book gives you the basics—just enough to start a real fire. Whether you’re a small business owner, a reluctant marketer, or someone who’s tired of pretending to know what a KPI is, this is your starting point.

Inside, you’ll learn:

• What marketing actually is (and isn’t)
• The Four Ps and how to use them without rolling your eyes
• How to build a simple plan that doesn’t suck
• Why most “expert advice” is useless without context
• How internal culture, brand, and clarity shape success
• How to stop overthinking and start doing

Short, sharp, and designed for action—not theory—My First Marketing Handbook is the book you wish someone had handed you before you spent money on ads you couldn’t explain.

If you’re trying to market something—anything—and want a place to start, this is it.